I would guess the choice of Korinna had more to do with what was available on the early Chyron system they used. I don’t know the exact date that practice was stopped but it was probably sometime in the ’90s when they upgraded their TV banks to larger CRTs and likely got a new Chryon system at the same time. Re: the dig about “proper quotes and apostrophes” - for the first many years of the syndicated run, the show did use curly quotes and apostrophes. The last few incarnations of the set were designed by Naomi Slodki. The first Jeopardy! set for its syndication run was designed in 1984 by Henry J. The “Daily Double” type is likely a modification of Square 721, Bitstream’s version of Eurostile. I suppose you could argue that the lack of repetitive forms aids legibility, but my guess is that the odd choice is merely a result of what was in style at the time - Ed Benguiat’s and Victor Caruso’s typefaces were certainly fasionable in the 1970s and ’80s. They are set in all-caps ITC Korinna, a fairly ornamental serif with unusual Art Nouveau-inspired lettershapes. The clues, on the other hand, don’t seem to account for either readability or space efficiency. Though there are certainly more legibile typefaces than Helvetica Compressed, the categories and levels were clearly designed to make the type as large as possible without sacrificing too much clarity. Since the 1980s, the board’s categories and dollar levels have used different widths of Swiss 911, Bitstream’s version of Helvetica.īesides the logo, perhaps the most recognizable type in Jeopardy! is on the clue cards. The game board has undergone various changes over the last few decades but the relatively unsophisticated style has remained essentially the same. The iconic Jeopardy! title we know today first premiered in 1984 and is likely derived from a phototype face known as Anonymous, perhaps the same source as Annual, one of URW++’s many digitizations from the film font era. The program fills more screen and airtime with type than any other TV show in the US, and the effectiveness of that type is crucial to the success of the game.įirst, that wacky logo.
The quiz game show Jeopardy! is a great typographic test case. These are the most common typefaces in the database, but there are many more.
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